Most businesses sell to fewer buyers than the big retail chains. But for B2B, businesses selling to other businesses, the payment process has always been much more complicated. Paper and coin, checks, and credit cards, the new credit card chip readers attached to giant corporations that collect the debt and, for a fee, transfer it to the retailer’s bank accounts. They have cash desks that can receive any manner of payment. Retail stores that sell directly to customers have it easy. If all goes well - and the product works correctly and is marketed well - every business runs into one problem of their own: how to receive payments for their products or services. They will have to identify the various problems of the business, analyze them, design a process, research the market, then turn that solution into a product that other people can buy and benefit from. Businesses of any size have to think about solutions.
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